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Spend £100 or more and get free shipping, wherever you are.

CTS Ready Fit

Our signature Cut-to-Size rubber straps ensure a custom fit, every time.

Spring Bar Tool Included

Each strap set comes with a spring bar tool for easy installation.

Brands to choose from

Customer Reviews

“As good as straps twice the price.”

I’ve collected watches for years and tried everything from OEM to custom. Honestly, this stands up to most of them. Clean finish, easy adjustment, and fast delivery too.

Ahmed F. — Dubai, UAE

“Wore it on holiday — perfect.”

I swapped this in for a trip to Greece. Light, waterproof, zero sweat under the strap. Still looked sharp enough for dinner out. I’ll be picking up another one in black.

Chris R. — Berlin, DE

“Sleek, Strong, and Stylish”

Didn’t expect to love a strap this much. It feels super premium and totally changed the look of my watch. Love that I could size it myself super easy with the guide. This brand gets it!

Laila M. – Houston, USA

“Comfort, finally.”

I’ve tried a lot of straps but this one just works. Soft rubber, zero bulk, and the deployant clasp is smooth. Didn't realise how much better it could feel on the wrist.

Liam C. — Sydney, AUS

“Comfort That Lasts All Day”

As someone in IT, I spend most of my day typing—and this strap is so comfortable I forget it’s there. Setup was simple, quality is outstanding. Definitely recommending to friends.

Ravi K. – Bangalore, India

“Custom Feel Without the Hassle”

Was unsure at first about cutting my own strap, but the tutorial made it super simple. The finish and fit are spot on. It’s like a custom strap for your wrist.

Kenji Y. – Tokyo, Japan

Frequently Asked Questions

Some of our rubber straps are made for specific watch models, while others are universal. Just be sure to check the product details and select the correct lug width for a proper fit.

Unfortunately, the cut is permanent. We recommend taking it one segment at a time to avoid overcutting.

Our CTS straps are designed specifically for our deployant clasps. Third-party clasps may not be compatible.

No. Our premium FKM rubber maintains its shape and strength, even with regular use.

Fully. They’re designed to handle sweat, rain, and even saltwater.